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Posts Tagged ‘agriculture’

Wondering how to get to the top of Google? There are almost 5 billion searches per day on Google. If you are not online, or easy to find, your business is missing out on huge potential.  Many businesses rely on their website and social media profiles for their advertising and marketing- for some their online presence is their only form of advertising. So how do you improve the effectiveness of your website and make sure that customers can easily find you?

Search engine optimization (SEO) involves creating a website in a way that will help draw traffic to your site from search engines. Search engines are the primary means of finding information on the internet- by using SEO techniques you can increase the ranking of your site and thus increase the number of people visiting your site. There are a number of SEO techniques and best practices that can improve your rankings on search engines, and help to make your website as effective as possible.

The government of Ontario has published an E-Business Toolkit, including an on-line booklet Increasing traffic to your website through search engine optimization techniques. This booklet is targeted towards small businesses that are looking to learn how to attract more customers to their website. It includes best practices for search engine optimization, pitfalls, and different considerations for implementing an SEO strategy.

Best Practices:

Key word search:          Determine what words and phrases your customers are looking for. Google’s Keyword Planner can help find the right keywords. Add your keywords in the title, content, images, meta description, title tags, URL, and internal links. Include a meta description tag on each page, and an alternative tag (alt tag) for each page.

Quality Content:      Content is very important- algorithms look at length, frequency and value. The longer your content is and the more often you post, the higher ranking you will achieve.

SEO Local:                Design your website to attract local visitors. Add location addresses and include local links to your pages. Use Google Places and choose the appropriate categories.

Social SEO:              Use Twitter shares, Facebook likes, and social bookmarking to increase search rankings.

Link Building:       Let link building happen naturally through customers sharing and retweeting your content and articles. Getting listed on other quality sites can draw traffic to your site and increase search engine ranking.

Pitfalls:

Marketing:             Make sure you adjust page content when adjusting page titles. Avoid aggressive SEO techniques (loading too many keywords in the website’s content), which could exclude your site from a search engine.

Technical:            Remove any broken links. Do not use videos or images without alternative tags. Do not load your page with too many links, as Google may view this unfavourably.

Considerations:

Before deciding to do this yourself instead of hiring an SEO expert, determine if you have the web development skills necessary for SEO. SEO requires specific technical and marketing expertise; without this expertise, or if your time could be better spent elsewhere, seeking professional help is an alternative.

For more information and detail on search engine optimization, and how to increase traffic to your website, visit the e-Business Toolkit.

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Ontario has launched its first-ever Local Food Report, which measures the province’s progress in bringing local food to more tables across the province.

The first ever Local Food Report highlights some of the actions taken by the province and the agri-food sector to promote and celebrate local food this year.

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More than 3,500 producers take advantage of expert advice and information.

Ontario’s producers told us they wanted a convenient, consistent way to access business management information. After consulting with producers, the Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA) created several newsletters to meet producers’ needs. The newsletters are…Read More

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Specialty Cropportunities combines agronomic and marketing information with profiles on 100 specialty crops.

If you’re a specialty crop grower in Ontario, you might have had a hard time getting your hands on agronomic practice information for our province. Ontario specialty crops research was lacking and the research that had been done wasn’t easy to find. In some cases information, which was once available, was lost because a permanent database was never created. The Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA) understood the problem and decided to create an interactive, online resource for specialty…Read More

Specialty Cropportunities

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Timely information brought to you by the ministry’s vegetable team

Ontario’s farmers and food producers are embracing new technology and using mobile devices and social media for their business needs. You need a more efficient and time-sensitive forum for two-way communication……Read More

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An Overview of the Canadian Agriculture and Agri-Food System 2014, a report released by Agriculture and Agri-Food Canada (AAFC), shows the strength of the agriculture and agri-food sector’s contribution to Canada’s economy.

Using historical data up to 2012, the Overview shows that the farm and food sector displayed robust performance in 2012, enjoying high farm income levels, strong market receipts, stable profit margins, and increased export sales.

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