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Posts Tagged ‘workshops’

Enjoy a lively day chock-full of ideas and insights on mentoring, merchandising and marketing from one of Canada’s leading retail & farm market experts! You will leave armed and dangerous with loads of insights to try out in your operation. Your customers won’t know what hit them! (But they’ll be loving it!) We will conclude the day with an interactive “up close and personal” chat with Pete, where you can ask questions or discuss those managing, merchandising or marketing perils that keep you up at night! Don’t miss this opportunity to attend!

Topics include:

1. Building a Team
2. Merchandising
3. Marketing

Tuesday, February 21, 2017, 9:30am to 3:30pm

Marriott Gateway to the Falls, Niagara Falls , ON

Investment cost: OFFMA Members $89 + HST
OFFMA Team Rate(3) $225 + HST
Non-members $150 + HST

Click here for the registration form:

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Bigger isn’t always better in the eyes of one businessman.

Why did we decide to focus on local? Because it’s difficult for the big players to do.” That’s the business strategy used by Jim Beveridge of B&H Your Community Grocer, an independent retailer in Kemptville.  His grocery store uses its small size to its advantage in the David and Goliath struggle for market share and sales.

Grocery retailers, chefs, and other food buyers are looking for local product and they want to buy local  says Jessica Kelly, a direct farm marketing specialist at the Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA).  “Yet, when it comes to buying from farmers and small food processors, they say there’s often a gap between what they need, when they need it, and how they do business” she adds.

OMAFRA has a one-day workshop in March bringing together farmers and small food processors to learn how to address those gaps.

Ministry specialists in business management, business development, food regulation and food safety can help business owners and managers learn more about different sales channels and how they work so participants can ultimately decide if there is an untapped sales channel that is right for their business. Each workshop is customized to local interests with subjects ranging from market channel opportunities, food regulations, food safety, pricing for profit, packaging and labelling. Participants will also learn where to get more information and support.

Your business might benefit from selling to a local grocery store or other retailer, a restaurant or public sector organization like a university or school nutrition program. The key is to invest few hours to learn about different market opportunities and what customers expect. The Selling Food to Ontario workshop is available: March 2nd in Smiths Falls, March 3rd in Renfrew and March 9th in Vineland. Space is limited for this free workshop so register today at www.ontario.ca/chbi.

 

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